"FARM WORK / RURAL ELECTRIFICATION ADMINISTRATION"

Lester Beall was an American graphic designer and typographer whose bold, geometric compositions defined modernist visual communication in the mid-twentieth century. Working across posters, corporate identity systems, and publication design, he combined sans-serif typography with flat planes of saturated color to create work of exceptional clarity and visual impact. His approach to information design established a vocabulary that influenced generations of graphic designers in the postwar era.