
Lester Beall letterhead (Letter to Alvin Lustig)
1951 · Letterpress
10 × 7 1/4" (25.4 × 18.4 cm)
Museum of Modern Art

Lester Beall was an American graphic designer and typographer whose bold, geometric compositions defined modernist visual communication in the mid-twentieth century. Working across posters, corporate identity systems, and publication design, he combined sans-serif typography with flat planes of saturated color to create work of exceptional clarity and visual impact. His approach to information design established a vocabulary that influenced generations of graphic designers in the postwar era.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 25d ago