Norm (Poster for an exhibition of Swiss industrial design at the Kunstgewerbemuseum Zürich)
1928 · Lithograph
49 7/8 x 35 5/8" (126.8 x 90.5 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
Theo H. Ballmer
Artist
Mixed MediaGeometric Abstraction
Representation
None documented
3
Institutional Exhibitions
5
Works in Collection
13
Assets Indexed
0
Authority-backed Facts
0
Publications Referenced
90%
Profile Completeness
Cultural Positioning
Movements
- • Geometric Abstraction
Related Artists
No edges recorded
Influence Graph
No influence edges encoded yet.
Selected Institutional Exhibitions
View all exhibitions →No image
The Modern Poster
Museum of Modern Art, New York
1988
No image
Recent Acquisitions: Posters
Museum of Modern Art, New York
1983
No image
American Watercolors; Lettering and Arrangements in Poster Design
Museum of Modern Art, New York
1941
About
Why this artist matters now
Theo H. Ballmer was a Swiss graphic designer and typographer active in the mid-twentieth century. Working primarily in printed media, he developed compositions that synthesized Swiss modernist principles with functional design logic. His practice engaged typography, layout systems, and geometric abstraction as tools for visual communication. Ballmer's work contributed to the visual language of postwar Swiss design culture.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 25d ago
Graph relationships
Taste overlap and adjacency
Movement
Geometric Abstraction
Medium
Mixed Media
Related Artists
12 in graph
Institutional
Museum Collections
Canonical record
Artworks (5)
Record
Images
Related artists
Adjacent in the graph
Ellsworth Kelly
Shared movement
Ed Moses
Shared movement
David Smith
Shared movement
David Bomberg
Shared movement
Burgoyne Diller
Shared movement
George Rickey
Shared movement
Diana Thater
Also mixed media
James Turrell
Also mixed media
Jordan Wolfson
Also mixed media
Nathaniel Mary Quinn
Also mixed media
Stanley Whitney
Also mixed media
Francis Alÿs
Also mixed media
Record
Movements and affiliations
Institutional
Representation & Collections
In collection
Museum of Modern Art
New York, US
Record