IBM Latin America: Vision, Mission, Goals
1990 · Poster
36 × 21 3/4" (91.4 × 55.2 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
Paul Rand
American, 1914
PrintmakingGeometric Abstraction
Representation
None documented
10
Institutional Exhibitions
20
Works in Collection
40
Assets Indexed
3
Authority-backed Facts
0
Publications Referenced
90%
Profile Completeness
Cultural Positioning
Movements
- • Geometric Abstraction
Related Artists
No edges recorded
Influence Graph
No influence edges encoded yet.
Selected Institutional Exhibitions
View all exhibitions →No image
The Modern Poster
Museum of Modern Art, New York
1988
No image
Posters from the Collection
Museum of Modern Art, New York
1976
No image
Word and Image: Posters and Typography from the Graphic Design Collection of the Museum of Modern Art, 1879�1967
Museum of Modern Art, New York
1968
No image
Greetings!
Museum of Modern Art, New York
1966
No image
Good Design: 5th Anniversary
Museum of Modern Art, New York
1955
About
Why this artist matters now
Paul Rand was an American graphic designer and typographer whose work fundamentally shaped corporate identity design in the postwar era. He developed a reductive visual language combining geometric abstraction, sans-serif typography, and symbolic imagery to create logos and branding systems for IBM, UPS, Westinghouse, and ABC. His method treated the logo as a discrete, scalable mark rather than illustrative ornament, establishing principles that became foundational to modernist design practice. Rand's teaching at Yale University and his influential design manual influenced generations of designers working in identity and branding.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 25d ago
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Taste overlap and adjacency
Movement
Geometric Abstraction
Medium
Printmaking
Related Artists
12 in graph
Institutional
Museum Collections
Canonical record
Artworks (20)
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Movements and affiliations
Institutional
Representation & Collections
In collection
Museum of Modern Art
New York, US
In collection
Art Institute of Chicago
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