tamagotchi and casetify launch custom device and nostalgic y2k accessories collection
By claire brodka I designboom
CASETiFY and Bandai have announced a new Tamagotchi collaboration marking nearly 30 years since the launch of the original handheld digital pet, with the collection set to release globally today, May 29th, 2026. The capsule combines the brand’s tech accessories with Tamagotchi’s retro gaming imagery across phone cases, charms, straps, earbuds pouches, luggage, and a limited-edition Tamagotchi device featuring a custom CASETiFY shell design.
The collection leans heavily into late-1990s nostalgia, reviving the pixelated interfaces, bright color palettes, and character graphics that made Tamagotchi a global phenomenon after its 1996 debut in Japan. Alongside customizable iPhone cases and accessories, one of the collaboration’s central products is the CASETiFY Travel Tamagotchi luggage series, customizable with Tamagotchi characters and retro-style typography.
all images via CASETiFY, unless stated otherwise
CASETiFY is also releasing an exclusive functional Tamagotchi device as part of the collaboration, designed with a branded shell intended to blur the line between collectible object and usable tech accessory. Additional products include plush earbud pouches with vinyl character faces, detachable charms, straps, and a new series of collectible Tamagotchi Chase Cards released under CASETiFY’s recently launched collectible card platform.
The collaboration arrives amid a broader resurgence of Y2K-era products and characters across fashion and consumer tech, as brands increasingly mine millennial nostalgia through limited-edition accessories and collectible drops. Japanese toymaker Bandai’s Tamagotchi has experienced renewed popularity in recent years through reissues, anniversary editions, and collaborations aimed at consumers who grew up with the original devices in the late 1990s and early 2000s.
To coincide with the launch, CASETiFY will host Tamagotchi-themed retail activations at select stores, including Tokyo’s Shibuya PARCO location and the brand’s Dosan flagship in Seoul, featuring immersive installations and limited in-store exclusive products.
a collectible handheld device anchors the collaboration’s nostalgic tribute to digital-pet culture
original Tamagotchi CASETiFY limited edition
the collaboration translates retro gaming culture into contemporary everyday accessories
Tamagotchi silicon face plush earbuds pouch – Kuchipatchi
a range of accessories reimagines classic pixel creatures
This article was originally published by Designboom.