The Language of Fashion (El lenguaje de la moda)

Juan Luis Martínez was a Chilean conceptual artist and poet whose practice merged visual art with experimental writing and typography. Active from the 1970s onward, he created mixed-media works that dismantled conventional narrative structures through collage, fragmentation, and strategic use of blank space. His work engaged directly with the political and cultural upheaval of Chile during and after the Pinochet era, employing absurdist and Dadaist strategies to question authoritarianism, language, and meaning itself. Martínez worked across books, installations, and printed objects that functioned simultaneously as artworks and critiques of institutional representation.