(Number 1 of a newspaper campaign)

Karl Gerstner was a Swiss graphic designer, typographer, and visual artist who developed systematic approaches to color, form, and typography in the postwar period. Working across print design, corporate identity, and concrete art, he created modular systems that treated design as a problem-solving discipline rather than an aesthetic exercise. His work bridged Swiss modernism and algorithmic thinking, establishing principles that influenced generations of designers and artists concerned with rational order and visual logic.

Basel, Switzerland