Poster for a concert at Tonhalle Zürich

Josef Müller-Brockmann was a Swiss graphic designer and typographer who pioneered the Swiss Style, an approach to design grounded in mathematical grids, sans-serif typefaces, and rigorous visual hierarchy. Working primarily in postwar Switzerland, he developed systematic design methods that became foundational to modernist graphic practice across Europe and North America. His posters, corporate identity systems, and publications demonstrate an unwavering commitment to clarity and functional beauty achieved through restraint and geometric precision.