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Cristóbal Balenciaga Eizaguirre was a Spanish fashion designer, and the founder of the Balenciaga clothing brand. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as "the only couturier in the truest sense of the word" by Coco Chanel, who continued, "The others are simply fashion designers". On the day of his death, in 1972, Women's Wear Daily ran the headline "The King is Dead".