Medal Commemorating the Twenty-fifth Anniversary of General Motors (obverse)

Norman Bel Geddes was an American theatrical and industrial designer, described in 2012 by the New York Times as "a brilliant craftsman and draftsman, a master of style, the 20th century’s Leonardo da Vinci." As a young designer, Bel Geddes brought an innovative and energized perspective to the Broadway stage and New York’s Metropolitan Opera. In the 1930s he became one of the first to hold the title of Industrial Designer. His futuristic Streamline designs re-envisioned many of the utilitarian objects of the day from airplanes and ocean liners to cocktail shakers and circuses. He also conceived and oversaw construction of the Futurama Exhibition at the 1939 New York World's Fair.