Jockey-Club Sardines

1897·Color lithograph on tan wove paper·Sheet: 125.5 × 201 cm (49 7/16 × 79 3/16 in.)

<p>Although it is a common advertising technique today, the use of celebrities to sell everyday consumer products— such as canned sardines—was a relatively new practice in 1897. Henri Gustave Jossot, a contemporary of Henri de Toulouse-Lautrec, promoted the Saupiquet Sardines company with this comical scene of five famous Parisians clustered around a table. From left to right, Jossot illustrated French politician Sidi-Ali Bey (known as Philippe Grenier before his conversion to Islam), singer Yvette Guilbert, journalist and politician Henri Rochefort, actress Sarah Bernhardt, and, finally, the Montmartre performer Aristide Bruant.</p>

Catalogue

Year: 1897
Medium: Color lithograph on tan wove paper
Dimensions: Sheet: 125.5 × 201 cm (49 7/16 × 79 3/16 in.)
Collection: Art Institute of Chicago
Artist: Henri-Gustave Jossot

Artist

Henri-Gustave Jossot

Drawing

Henri-Gustave Jossot was a French painter and illustrator active in the late 19th and early 20th centuries. Working primarily in oil and watercolor, he developed a reputation for figurative compositions and satirical illustration that engaged with contemporary social and political themes. His career spanned the Belle Époque and interwar periods, during which he contributed to French artistic discourse through both easel painting and commercial graphic work. This profile will be expanded as more verified source material becomes available.

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