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Josiah Wedgwood was a British potter and entrepreneur who revolutionized ceramic production through mechanical innovation and neoclassical design. Working in Staffordshire from the 1750s onward, he developed jasperware, a fine stoneware that could be colored and cast with precision, enabling mass production of ornamental wares without sacrificing aesthetic refinement. His factory at Etruria became a model for industrial manufacture, combining artistic ambition with commercial vision. Wedgwood's influence extended beyond pottery to the broader industrialization of the British decorative arts.