Answer the Call: 1952 Red Cross Fund
1952 · Lithograph
47 1/2 × 32 1/2" (120.7 × 82.6 cm)
Museum of Modern Art
WATTS INDEXThe canonical database of visual culture
Joseph Binder
Artist
Painting
Representation
None documented
5
Institutional Exhibitions
7
Works in Collection
15
Assets Indexed
3
Authority-backed Facts
0
Publications Referenced
70%
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Cultural Positioning
Movements
No movements recorded
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Selected Institutional Exhibitions
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New Posters from 16 Countries
Museum of Modern Art, New York
1949
No image
National War Poster Competition
Museum of Modern Art, New York
1942–1943
No image
National Defense Poster Competition
Museum of Modern Art, New York
1941
No image
A History of the Modern Poster
Museum of Modern Art, New York
1941
No image
PM Competition: The Artist as Reporter
Museum of Modern Art, New York
1940
About
Why this artist matters now
Joseph Binder was an American graphic designer and poster artist whose bold geometric compositions and streamlined typography defined modernist commercial advertising from the 1920s through 1960s. His work synthesized European avant-garde principles with American mass-market culture, employing vibrant color and dynamic compositional systems to create persuasive visual hierarchies. Binder's posters and advertising designs established a visual language that bridged fine art abstraction and functional graphic communication.
Source: Moma Bulk 2026 05 04 · Trust score: 92% · Updated 25d ago
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Painting
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6 in graph
Institutional
Museum Collections
Canonical record
Artworks (7)
![Air Corps U.S. Army (Winning entry for the MoMA National Defense Poster Competition [Army Air Corps Recruiting])](/api/images/artworks/moma/3edcf4eb-3977-4c5a-909d-54632c0c9443.jpg)
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Institutional
Representation & Collections
In collection
Museum of Modern Art
New York, US
Record